01The problem
Who was stuck, where, and what it cost them.
Two or three short paragraphs on the situation before the redesign. What people tried to do, what got in the way, and why it mattered to the business.
Keep it concrete: one real moment from support or from a user session beats a general statement.
"A real quote from a user or a support ticket goes here."— Role of the person, not their name
02Key decisions
Two or three decisions that shaped the product.
⤢
the hint lives right under the field ↑Manufacturer name
↳ Commercial Invoice, top left
Country of origin
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Decision 1
Ask only what's required
- 1What changedOne line on the design move, tied to the pin on the screen.
- 2WhyOne line on the reason: what we saw, heard or measured.
Before: one line on how it worked before, so the change is easy to see.
⤢
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same screen, three roles ↑● Please add the invoice total
Decision 2
Point to the source
- 1What changedOne line on the design move.
- 2WhyOne line on the reason.
03The flow
From a pile of documents to a filed form.
1 · UploadInvoice and bill of lading
2 · Guided fieldsEach field names its source
3 · ReviewBroker checks in context
4 · FiledSent on time
04Outcome
What changed, and how we know.
ResultA real number
Only results we can back up.
ResultA real number
What it means in one line.
Still checkingGoal
For work in progress: the goal and how we'll measure it.
05What I learned
One or two sentences: what I'd keep, and what I'd do differently next time.